Five Rivers – Case Study-ZooZoo Fashion

ZooZoo Fashion

Driving our business further forward

Bespoke Web Design

Tailored to meet specific business requirements

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Multi-channel Solution

Maximum web exposure

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Cross-channel analytics

Identifying and responding to user trends in real-time

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Background

Manufacturer of plus size clothes for women, looking to create a branded ecommerce branch for an already well-established firm.

The plus size fashion industry in the EU is worth approximately £210billion (2014 figures), and they were looking to increase their existing market share.

Requirement

E-commerce
Process & Fulfilment upgrade
Software Development
Marketing

Design and build a website to sell their own brand clothing range. With products ready to sell, a fast way to market was paramount. To do this, they required branding, and a strong web presence that acted as a catalyst for general business process optimisation.

Benefits Our Approach

"At ZooZoo Fashion we have big ambitions, and we needed a web development company who has the scale of operations to match. Five Rivers has worked closely with us for over 12 months, and has successfully launched our e-commerce business on multiple platforms. They have had complete involvement in not only the website design and build, but also the strengthening of our infrastructure/fulfilment process, and digital marketing. We have an excellent working relationship, and we look forward to them partnering in driving our business further forward."

Approach

Consultancy
Programme & Project Management
Custom Software Development
Stakeholder Management
Risk Management

Approach

Agile project delivery
Brand consultancy
Bespoke website design & build
Custom software development
Multi-channel solution (Web, tablet & mobile)
Social, Content & Digital strategy

Project Management

The launch strategy encapsulated process and digital projects. As part of the online exposure aims, we integrated the store with popular retail platforms eBay and Amazon shops. The Cross-Platform publishing from the content management system enabled:

Improved monetization
Centralised stock control and fulfillment
User profiling
Social engagement

After an initial evaluation and discovery period, in order to rapidly implement the many client requirements, we used agile project management to deliver

Design and UI elements
Technical architecture
E-commerce
Internal software programme with training
Digital engagement via traditional SEO and Social media

Benefits Visit Website

DATA MANAGEMENT

Improved marketing & cross selling
E-COMMERCE

Single platform, multi-solution
BRAND ENGAGEMENT

Digital consulting
CAMPAIGN MANAGEMENT

Proactive relevance

Benefits

With the project delivery capability of five rivers, ZooZoo Fashion have gained the ability to not only launch to a competitive market, but also meet the demand of demanding customers

Greater exposure & sales
Solid infrastructure for product management
Streamlined business processes

By advocating the need to launch across a range of channels channels, we not only knew this would be manageable but that the multi-pronged approach allows for a greater opportunity to become more successful, more quickly.

To find out more on how the Five Rivers team can assist in delivering your project, please contact us