Osborne Group
We trust their judgement
Website Suite Design & Development
Design, development & digital
Find out more
Creative Direction
Implementing a watertight brand strategy
Find out more
Programme Management
Localised delivery of multiple objectives
Find out more

Background

  • Osborne Group is a group of dental practices in the North East of England.
  • A consultancy client of Five Rivers for over 10 years.

Established over 20 years ago, the company has developed strong ties with the local community.

Factoring in a vast array of customers, young and old, incorporate the design and build of a user friendly, informative website, and a marketing strategy capable of engendering and maintaining a strong, loyal client base.

Requirement

Rebrand and develop the entire creative strategy

Create a brand and website design that represents associated

  • Professionalism
  • Experience
  • Recent achievements
  • Sense of community

Translate this into a website that provides clear navigation, and allow for an amalgam of highly informative content.

Our Approach

"We trust their judgement and they have developed a real understanding of our business and the markets we are hoping to secure.

We are confident that they enable us to stay ahead of our competitors, reach new clients and convey our message effectively."

Approach

  • Creative direction and strategy
  • Brand visual identity design
  • Multi website design and development
  • Offline and Digital Marketing
  • Print design and management
  • Photography and video
  • Project Management
  • Stakeholder Management

When recommending brand design, we advocated a clean, undiluted logo to reflect a respected dental practice. Content was to be educational, focusing on

  • Treatments
  • Processes
  • Allaying concerns
  • Experience
  • How to contact

Three incarnations of the website were created over a ten year period, evolving in accordance with web development trends. The design of the UI and User Journey on each, was forged around the requirements of the end user, targeting high engagement, and prominently displayed contact details on every page. For emergency patients, this was crucial.

The marketing strategy was twofold. Working with a fairly limited catchment area, we deployed:

  • Digital Marketing for the website
  • Creation of stationary and flyers, to initiate a simultaneous leaflet marketing campaign

Photography and video were also implemented to realise online and marketing potential.

Effective Project Management ensured all deliverables were fulfilled within the project timeframe, and allowed consistent communication from teams across multiple sites.

Benefits
  • Content Management

    Web publishing

  • Photography

    Creative definition

  • Branding

    Development & Guidelines

  • Targeted marketing

    Digital & print media

Benefits

  • Heightened company awareness
  • Trusted, recognisable brand
  • CMS allows client full control over content updates
  • Timely project delivery
  • Significant local web traffic increase
  • Excellent working relationships

Applying consistent branding throughout the company building and stationery, complements the website and blog, allowing for greater brand awareness.

Analysis of the digital marketing campaign witnesses a 138% increase of web traffic to the Contact Us page.

Clear project direction through strong communication, enabling delivery to be on time, on budget.

To find out more on how the Five Rivers team can assist in delivering your project, please contact us

Looking for something?