Business Change
Embracing data to drive sales
Accelerated Delivery
Implementing a consistent information hierarchy
User Orientated Design
Clarified service offering
Optimised for the User
Identifying and responding to user trends in real-time

Background

Audio Visual solutions provider servicing the Corporate, Retail and Residential sectors

With 20 years’ experience in the Industry, F1 Integration successfully serviced a global list of clients, specifically for corporate level AV solutions. As the business has a successful framework for delivery, the online profile existed purely as a reference point and wasn’t utilised as a business tool.

Recognising the growth opportunities within digital, the client engaged Five Rivers to consult and develop the online presence.

Requirement

  • Clarify service offering for new customers
  • Increased sales
  • Technical support

Five Rivers had to deliver a strategy that enabled a positive experience for F1’s existing customers, but also focussed on highlighting benefits to new businesses.

"From the start Kam and the team from Five Rivers showed a lot of positive energy towards our project. Five Rivers provide a good balance of creativity and technical knowledge. The result exceeded our expectations and I cannot recommend them enough. 5 Stars."

Approach

  • Consultancy
  • Project Management
  • Brand Redesign
  • Email and Website Hosting

Working in partnership around an intensive schedule, we first identified business priorities and aims, and were able to construct a clear and consistent information hierarchy.

We quickly understood that we had a situation where the existing online presence undersold the expertise and experience of F1. Core business areas were not obvious and therefore the website experience confused visitors.

Through our Agile discovery process, we implemented a range of workshops with all key business stakeholders. Successful outputs were actual benchmarks on how the business is seen and engages with its customers. By exploring data from the company CRM, analytics and financials, we developed a strategy that started with the brand, and concluded towards an authentic web and digital outlook.

Benefits

Increased enquiries and customer engagement due to

  • Relevant customers
  • Informative and relative content
  • Mobile and digitally optimised Website
  • Content strategy

Details

  • Business process streamlining
  • Integration of new branding and name
  • 50% Bounce rate reduction
  • 400% increase in online enquiries
  • Expansion of existing client Microsoft software framework using our Partner knowledge
  • Increased proportion of customer helpdesk support queries through Website

Following the initial consultation, the client fully understood the importance of why and how this level of planning was essential to building the business, and appreciated the importance of building an intuitive User Experience (UX).

The whole experience for Five Rivers was overwhelmingly positive. In F1AV we have a client who embraced business change, an accelerated project timeframe and the value of data analysis for decision making. Chris and the F1AV team excelled in their client responsibilities, and enabled Five Rivers to deliver the project ahead of schedule and under budget.

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